We’re looking for a Middle CRM Manager who knows how to turn player data into personalized experiences that drive retention, increase LTV, and keep players coming back.If you’re passionate about lifecycle marketing, bonus mechanics, trigger campaigns, and love seeing real impact from your strategies — this role is for you.What You’ll Do:Develop and execute CRM strategy to boost player retention, LTV, and engagementDesign, launch and optimize multi-channel campaigns (email, SMS, push, in-app)Build and improve key trigger flows: welcome, activation, retention, reactivation, and VIP journeysSegment player base by activity, deposits, behavior, and churn riskManage bonus system and promotions (free spins, deposit bonuses, cashback, tournaments)Run continuous A/B testing of communications and offersAnalyze campaign and funnel performance (CR, ARPU, LTV, churn)Optimize player journey and personalize all communicationsEnsure high data quality in CRM and monitor integrationsCollaborate closely with Product, BI, Marketing, and Anti-Fraud teamsManage full player lifecycle from registration to retention and reactivationWhat We’re Looking For:At least 1 year of experience as a CRM Manager in iGamingStrong analytical skills and data-driven approachExperience with player segmentation and lifecycle communicationsHands-on experience launching mass and trigger campaignsProficiency with A/B testing and interpreting resultsAbility to work effectively in a cross-functional teamUpper-Intermediate English (B2)Nice to Have:Experience with Optimove Experience with Africa, Australia, or European markets.Why Join Us?Real impact — your work directly affects growth and performance.Strong team — collaborate with experienced professionals.Learning culture — mentorship, training, and knowledge sharing.Fully remote — work from anywhere.