Join the Innovation at PrimeBase!ABOUT USWelcome to PrimeBase, where innovation meets technology to transform ideas into reality!We are a forward-thinking software development company dedicated to crafting cutting-edge solutions that revolutionize industries and streamline operations.At PrimeBase, we believe in the power of innovation to drive progress. Our team of skilled engineers, designers, and visionaries is passionate about creating user-centric software that empowers businesses to thrive in the digital age.We are looking for a CRM Lead to own and scale our customer engagement and retention ecosystem across campaign management, lifecycle strategy, segmentation, and loyalty initiatives.This role is ideal for someone who combines strategic thinking with strong operational execution; someone who can build scalable CRM structures, drive measurable business impact, and lead a high-performing CRM team in a fast-paced environment.You will work in a highly dynamic environment where retention, personalization, real-time engagement, and data-driven decision making are at the center of growth. You will partner with cross-functional stakeholders to drive customer engagement, retention, and lifecycle performance.Key ResponsibilitiesOwn and drive the overall CRM and customer lifecycle strategy across multiple channels,Lead the planning, execution, and optimization of CRM campaigns and automated lifecycle journeys,Build and improve segmentation, targeting, personalization, and retention strategies using customer and behavioral data,Monitor and analyze CRM performance metrics, campaign results, and customer behavior to continuously improve impact and ROI,Develop and scale loyalty, engagement, and gamification initiatives to increase retention and customer lifetime value,Work closely with Data and BI teams to generate actionable insights, reporting structures, and experimentation frameworks,Foster a strong test-and-learn culture through A/B testing, experimentation, and continuous optimization,Collaborate cross-functionally with Product, Marketing, Tech, and Design teams to ensure aligned and effective CRM initiatives,Balance strategic ownership with hands-on execution when needed,Lead, mentor, and develop the CRM team while helping establish scalable processes and best practices.Requirements8+ years of experience in CRM, Lifecycle Marketing, Retention, or Growth Marketing roles,Strong understanding of customer lifecycle management, segmentation, personalization, and retention strategies,Hands-on experience with CRM platforms and campaign management processes,Strong analytical mindset with the ability to translate data into actionable business insights,Experience working with A/B testing, experimentation, and performance optimization,Previous experience leading or mentoring CRM teams,Ability to manage multiple stakeholders and collaborate effectively across teams,Ownership-driven, proactive, and solution-oriented mindset,Fluent in English.