Senior PPC Specialist

Full time @SquaredFinancial in Marketing Email Job
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Job Detail

  • Remote Job No
  • Career Level Senior
  • Experience 2 Years +

Job Description

You must be an innovative and analytical digital marketing enthusiast with a solid understanding of managing PPC campaigns across various channels. You should have a passion for defining, optimizing, analysing, and developing action plans for client acquisition through PPC campaigns.

About the Role

  • Setup effective paid search campaigns based on the target audience in Google Adwords & Microsoft Ads.
    evaluate designs, content, and user experience to drive conversions
  • Maintain and monitor keyword bids, budget caps, and other important account metrics
  • Execute bid changes based on pacing and performance.
  • Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
  • Monitoring PPC budget and evaluate search results & performance.
  • Collaborate closely with the marketing team to drive a cohesive vision, message, and user experience with advertising campaigns
  • Stay up to date with new trends and seek out new opportunities

 

Qualifications & Experience

  • 2+ years experience as a PPC Specialist, or any other related area.
  • Knowledge of keyword research and data mining tools
  • Proven track record of driving results (traffic, engagement, and conversions) is a plus
  • Ability to think strategically about complex issues and develop action plans accordingly
  • Experience working with FX industries will be considered as a plus.
  • Fluency in English, both verbal and written is essential.

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