Senior Marketing Manager SuperApp
- Full time
- Cyprus
- @inDrive posted 4 weeks ago
- Posted : 18/01/2025 -Accepting applications
Job Detail
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Job ID 17830
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Career Level Senior
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Experience 5 Years +
Job Description
inDrive is a global technology company that connects people through smart, dynamic, and accessible platforms. We have a few business units within the company and a few services within the SuperApp ecosystem for our users: City rides, Intercity rides, Couriers delivery and others. We are looking for an experienced and results-driven Sr. Marketing Manager to join our team and lead efforts to promote all these services across our existing users using marketing instruments and build cross-vertical UX in strong collaboration with Product team. This is a key role where you will drive our marketing strategies to increase the amount of Multi-Vertical users.
Key Responsibilities:
- Develop and execute marketing strategies aimed at increasing awareness of all Services with inDrive ecosystem and cross-vertical usage
- Collaborate with product teams to review and upgrade cross-vertical UX for inDrive users by building additional communication channels, entry points, etc.
- Analyze customer acquisition funnels, optimize marketing acquisition budget by using cross-vertical acquisition mechanics in digital and media marketing
- Build SuperApp brand communication matrix
- Build cross-vertical communication content plan and enable all verticals with communication politics to inform / promote their products across the users
- Manage the end-to-end marketing lifecycle, from concept to execution, ensuring alignment with business goals and KPIs
- Lead market research efforts to build cross-vertical CJM and other insights
Requirements:
- Marketing Experience: Proven track record of successful product marketing initiatives, marketing campaign launches, cross-sell and upsell use cases within ecosystems
- Global Reach: Experience executing marketing campaigns across different regions, with an understanding of diverse market needs and dynamics.
- Digital Marketing Expertise: Strong understanding of digital marketing tactics, including SEO, SEM, email, content marketing, and social media.
- Analytical mindset: Strong analytical skills and the ability to make data-driven decisions to optimize campaign performance.
- Marketing Tools & Platforms: Experience with marketing automation tools, CRM systems, and analytics platforms.
- Communication Skills: Excellent communication and project management skills to drive cross-vertical initiatives and launches.
- Globality: Ability to work independently and as part of a global team in a fast-paced environment.
Why Join Indrive?
- Global Impact: We operate in multiple countries around the world, offering you the opportunity to be part of a diverse and innovative team.
- Growth Opportunities: As we continue to expand, we offer room for professional growth and development.
- Dynamic Culture: Work in a fast-paced, entrepreneurial environment where your ideas matter.
Conditions & Benefits
- Health insurance with oncology coverage and life insurance included
- Hybrid work mode and flexile schedule
- Relocation package offered for candidates from other regions
- Access to professional counseling services including psychological, financial, and legal support
- Diverse internal training programs
- Partially or fully payed additional training courses
- All necessary work equipment
- Fitness club membership discount