Senior Marketing Manager SuperApp

  • Full time
  • Cyprus
  • @inDrive posted 4 weeks ago
  • Posted : 18/01/2025 -Accepting applications

Job Detail

  • Job ID 17830
  • Remote Job  No
  • Career Level  Senior 
  • Experience  5 Years + 

Job Description

inDrive is a global technology company that connects people through smart, dynamic, and accessible platforms. We have a few business units within the company and a few services within the SuperApp ecosystem for our users: City rides, Intercity rides, Couriers delivery and others. We are looking for an experienced and results-driven Sr. Marketing Manager to join our team and lead efforts to promote all these services across our existing users using marketing instruments and build cross-vertical UX in strong collaboration with Product team. This is a key role where you will drive our marketing strategies to increase the amount of Multi-Vertical users.

Key Responsibilities:

  • Develop and execute marketing strategies aimed at increasing awareness of all Services with inDrive ecosystem and cross-vertical usage
  • Collaborate with product teams to review and upgrade cross-vertical UX for inDrive users by building additional communication channels, entry points, etc.
  • Analyze customer acquisition funnels, optimize marketing acquisition budget by using cross-vertical acquisition mechanics in digital and media marketing
  • Build SuperApp brand communication matrix
  • Build cross-vertical communication content plan and enable all verticals with communication politics to inform / promote their products across the users
  • Manage the end-to-end marketing lifecycle, from concept to execution, ensuring alignment with business goals and KPIs
  • Lead market research efforts to build cross-vertical CJM and other insights

Requirements:

  • Marketing Experience: Proven track record of successful product marketing initiatives, marketing campaign launches, cross-sell and upsell use cases within ecosystems
  • Global Reach: Experience executing marketing campaigns across different regions, with an understanding of diverse market needs and dynamics.
  • Digital Marketing Expertise: Strong understanding of digital marketing tactics, including SEO, SEM, email, content marketing, and social media.
  • Analytical mindset: Strong analytical skills and the ability to make data-driven decisions to optimize campaign performance.
  • Marketing Tools & Platforms: Experience with marketing automation tools, CRM systems, and analytics platforms.
  • Communication Skills: Excellent communication and project management skills to drive cross-vertical initiatives and launches.
  • Globality: Ability to work independently and as part of a global team in a fast-paced environment.

Why Join Indrive?

  • Global Impact: We operate in multiple countries around the world, offering you the opportunity to be part of a diverse and innovative team.
  • Growth Opportunities: As we continue to expand, we offer room for professional growth and development.
  • Dynamic Culture: Work in a fast-paced, entrepreneurial environment where your ideas matter.

Conditions & Benefits

  • Health insurance with oncology coverage and life insurance included
  • Hybrid work mode and flexile schedule
  • Relocation package offered for candidates from other regions
  • Access to professional counseling services including psychological, financial, and legal support
  • Diverse internal training programs
  • Partially or fully payed additional training courses
  • All necessary work equipment
  • Fitness club membership discount

Required skills