Head of Creative Performance (social media)
- Full time
- Larnaka, Cyprus
- @Exacta Solutions Bulgaria posted 19 seconds ago
- Posted : 02/05/2025 -Accepting applications
Job Detail
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Job ID 19346
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Career Level Senior
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Experience 5 Years +
Job Description
On behalf of a client we are looking a forward-thinking, culturally fluent creative leader to spearhead a new era of performance marketing—where growth is driven by content, fueled by AI, and embedded in social culture. In this role, you’ll replace the traditional “Head of Acquisition” in the iGaming idustry by reorienting acquisition around social virality, influencer ecosystems, and scalable creative strategies.
If you’re excited about building the future of digital growth with memes, creators, and automation, and you are experienced in the betting industry, read on.
The role:
- Architect and lead a content-driven acquisition model focused on CPA efficiency and long-term ROI. Your strategy will tie together creative output, media buying, and business targets.
- Align initiatives like UGC campaigns, creator activations, and original content (e.g., branded shows or challenges) with financial outcomes, using performance metrics to steer decision-making.
- Define platform strategies for TikTok, Instagram, Telegram, WhatsApp, and YouTube Shorts—ensuring all campaigns are culturally resonant, format-native, and share-worthy.
- Leverage emerging tech: AI influencers, automated editing, and smart testing workflows to streamline production, scale creative, and reduce time to market.
- Build dashboards and feedback loops that translate creative testing into performance insights—refining strategy with every campaign iteration.
Requirements:
- 5+ years in creative strategy, content-led growth, or social-native acquisition in igaming environment.
- Deep platform knowledge of TikTok, Telegram, Instagram, WhatsApp, and YouTube Shorts.
- Strong portfolio of UGC, influencer, or creator-first campaign execution.
- Comfortable working with AI/automation tools to scale creative workflows.
- Analytical mindset—you know how to back creative intuition with numbers.
- Degree in Marketing, Communications, or a related field