The Social Media Manager owns the end-to-end organic social strategy and channel presence for client brands across priority emerging markets. Responsibilities include building communities on platforms like Telegram, X, and Instagram, managing content calendars, coordinating with design and product teams, and tracking social analytics. Candidates require at least five years of social media experience with a track record of organic audience growth, proficiency in AI content tools, and the right to work in Cyprus.
We are looking for an experienced Social Media Manager to build and own the social media presence of our clients across their markets. You will shape how our clients show up, grow engaged communities from scratch, and own the social media channel strategy end to end.
You’ll be the voice and curator of our clients’ social channels, turning ideas into content people want to follow, share, and talk about. Your creativity, your feel for local communities, and your consistency will grow our clients’ audiences and make their brands something people want to be part of.
- Own the organic social strategy for our priority emerging markets across all our brands
- Build and nurture communities on the platforms that matter locally, such as Telegram, X, Instagram, and local channels
- Run the content calendar: original content, match-day and event-led posts, promotions, product updates, and community conversations
- Brief content and design teams, and own day-to-day publishing
- Adapt tone and content to local culture and user behaviour, going beyond translation
- Moderate and engage with communities, building trust and managing feedback to our standards
- Own social analytics, from KPIs and reporting to insights on what drives growth, engagement, and player interest
- Work with Product and Legal to keep content on-brand and compliant
- Manage influencers, freelancers, and agencies, and help shape the function as it grows
What you bring
- 5+ years in social media, with a proven record of growing real, engaged audiences organically
- Hands-on use of AI tools to create content and speed up workflows, from ideation and visuals to localisation, reporting, and automation
- Awareness of platform and advertising restrictions
- Experience owning a channel or function and social media strategy, not just execution
- Fluent English, excellent communication, and sound editorial judgement
- Creative, proactive, and ideas-led, with fresh formats that stand out and a willingness to test new approaches
- Analytical mindset, turning data into decisions
- Collaborative with other teams, such as Affiliate and Performance Marketing, and a self-starter who sets direction independently
- Right to work in Cyprus (EU citizenship or an existing work or residence permit)
- Willingness to work on-site from our Limassol/Nicosia office
Nice to have
- Experience in emerging markets
- Experience managing creators, influencers, or community ambassadors
- Previous people-management or team-building experience
- Comfortable working in industries such as iGaming, betting, fintech, crypto, or similar
Note: The advertised salary range is indicative and will depend on the candidate’s seniority, experience, and overall suitability for the role.
Technical Skills
- Social media
Interested? Apply through this job post or send your CV to recruitment@beaglemanpower.com
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