Marketing Manager – Sports Betting

Full time @Melco Resorts & Entertainment in Marketing
  • Limassol, Cyprus
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Job Detail

  • Job ID 8413
  • Remote Job No
  • Academic Level Bachelor

Job Description

Melco Resorts & Entertainment (Melco) is hiring a Marketing Manager – Sports Betting.

Position Summary

The Sports Betting Marketing Manager is responsible for the implementation, operation and coordination of Sports Betting Marketing Programs and Campaigns. This includes the development of comprehensive programs and campaigns aimed at the enhancement of the sports betting promotional offerings and loyalty programs to specific or targeted individuals or groups based on their behavior and preferences, whilst ensuring regulatory compliance of all programs, events and campaigns.

Working cross functionally with brand managers, senior managers and platform provider to execute the strategy of increasing customer retention and value

 

Primary Responsibilities

  • Ensures all initiatives and programs are approved by NBA and in strict compliance to the regulations in force
  • Works closely with the Platform Provider to analyze current customer database and the respective performance of marketing initiatives, promotions, campaigns (including Loyalty program segmentation and effectiveness)
  • Contributes to the marketing research to determine competitiveness, identify insights and propose actions and assists on developing performance metrics and reports, identify new opportunities and improvements as required
  • Develops together with the other team members unique value propositions, business partnerships, and assist on creation of targeted campaigns toward key sports betting customer segments
  • Liaises and coordinates with Brand & Communication Marketing as well as Digital Marketing to develop the communication and Marketing Calendar with respect to the overall company objectives set
  • Complies with budgetary guidelines, processing documents and maintaining assigned budget categories
  • Participates in weekly Marketing meetings
  • Analyses all campaigns of promotions and evaluate effectiveness
  • Provides a yearly strategy identifying particular sporting events and proposed promotion or campaign
  • Provides a monthly marketing briefer to land based staff describing events and required objectives

 

Experience

QUALIFICATIONS:

  • 3+ years of relevant experience as a Marketing professional in sports betting
  • Knowledgeable of cost management, analysis, and marketing activity based on target audience
  • Experience with creation, implementation and management of online and offline marketing campaigns
  • Good understanding of the regulations of occupational health and safety
  • Experience with the methods of market research
  • Good knowledge of NBA Laws and Regulations

 

Education

  • Educated to degree level (preferably in Marketing, Business Administration or equivalent)

 

Skills / Competencies

  • High degree of motivation, creativity, imagination, and open-mindedness
  • Excellent leadership and negotiation skills
  • Able to influence and engage the audience
  • Excellent presentation skills
  • Skilled analyst
  • High level of creativity, imagination and motivation
  • Excellent communication skills
  • Ability to identify and evaluate trends and apply strategic thinking
  • Fluent in English and Greek, both verbal and written

 

Personal Competencies

  • Achieves agreed objectives and accepts accountability for results
  • Displays the highest level of integrity
  • Ability to maintain discretion
  • Self-motivated
  • Creative
  • Analytical mind set
  • A problem solver and self-motivator with good judgment
  • A quick and strategic thinker with ability to translate strategies to action
  • Ability to perform under pressure and have an aptitude for problem solving
  • Energetic and Engaging personality
  • Results driven
  • Hands on approach to all duties

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