Email Marketing Manager

Full time @Libertex Group in Marketing
  • Limassol, Cyprus
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Job Detail

  • Job ID 7901
  • Remote Job No
  • Experience 2 Years +
  • Academic Level Bachelor

Job Description

Job Overview

This hands-on role runs Conversion & Retention Campaigns through Email, Push, In-app, SMS and other channels, building a proper customer journey. Analyses customers behaviour through data analysis tools (such as Mixpanel), establishes trigger-based campaigns and runs A/B tests of new strategies for engaging customers.

 

Main Responsibilities

  • Run and control customer journey, segmenting users, building event-based campaigns aiming Conversion & Retention rates optimisation
  • Create, build and launch Email/Push/SMS/In-app Campaigns
  • Constantly create and A/B test your own conversion/retention hypothesis
  • Analyse customers behaviour in the product through data analysis tools (such as Mixpanel, Amplitude)
  • Сopywritie and edit texts used for building messages
  • Build HTML/CSS of emails and in-app messages that you launch
  • Report on results of launched campaigns (OR, CTR, CR, RR, etc.)
  • Collaborate with Products, Sales, IT and other departments on common projects

 

Requirements

  • Degree in Marketing or any other relevant field
  • At least 2 years of experience in running Email/ Push/ SMS Campaigns
  • Experience within the Forex, Crypto or Financial Services is a major advantage
  • Fluency in English on a business level
  • Russian language will be considered as a major advantage
  • Excellent skills of copywriting, knowledge of how to write a selling text
  • Great knowledge of HTML/CSS
  • Experience in creating, launching and calculating A/B tests
  • Experience in product analysis
  • Experience in working with CRM and omni-channel marketing automation tools
  • Knowledge of JavaScript or Python, experience in data layer creation and tag management is a plus

 

Benefits

  • 21 days annual leave + Cyprus Public Holidays
  • Comprehensive Global Medical Insurance Plan, with coverage for the employee and their immediate family from day one
  • Udemy for Business Unlimited Membership
  • Corporate Events & Team Building Activities
  • Ongoing professional and personal development
  • Discounts on various goods and services

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