Job Overview

This hands-on role runs Conversion & Retention Campaigns through Email, Push, In-app, SMS and other channels, building a proper customer journey. Analyses customers behaviour through data analysis tools (such as Mixpanel), establishes trigger-based campaigns and runs A/B tests of new strategies for engaging customers.

Main Responsibilities

• Run and control customer journey, segmenting users, building event-based campaigns aiming Conversion & Retention rates optimisation
• Create, build and launch Email/Push/SMS/In-app Campaigns
• Constantly create and A/B test your own conversion/retention hypothesis
• Analyse customers behaviour in the product through data analysis tools (such as Mixpanel, Amplitude)
• Сopywritie and edit texts used for building messages
• Build HTML/CSS of emails and in-app messages that you launch
• Report on results of launched campaigns (OR, CTR, CR, RR, etc.)
• Collaborate with Products, Sales, IT and other departments on common projects

Requirements

• Degree in Marketing or any other relevant field
• At least 2 years of experience in running Email/ Push/ SMS Campaigns
• Experience within the Forex, Crypto or Financial Services is a major advantage
• Fluency in English on a business level
• Russian language will be considered as a major advantage
• Excellent skills of copywriting, knowledge of how to write a selling text
• Great knowledge of HTML/CSS
• Experience in creating, launching and calculating A/B tests
• Experience in product analysis
• Experience in working with CRM and omni-channel marketing automation tools
• Knowledge of JavaScript or Python, experience in data layer creation and tag management is a plus

Benefits

• 21 days annual leave + Cyprus Public Holidays
• Comprehensive Global Medical Insurance Plan, with coverage for the employee and their immediate family from day one
• Udemy for Business Unlimited Membership
• Corporate Events & Team Building Activities
• Ongoing professional and personal development
• Discounts on various goods and services