Melco Resorts is looking to hire a E – Commerce & Distribution Specialist.

Primary Responsibilities

• Identifies key targets and business opportunities based on relevant market research findings and analysis of customers’ database online
• Analyses the future trend of E-commerce sales development based on company vision/ goal and provides business planning for the adjustment of existing online/mobile business model
• Develops and executes the online/mobile promotional room packages
• Sound Knowledge of setting up and tracking e-commerce purchases and management of CRM’s & Newsletters and other communication tools to drive rooms nights.
• Works with the line of businesses and external parties to develop and manage the sales website.
• Develops, manages, and evaluates the online/mobile sales of SOP products and packages
• Leads the Online Business & Sales Strategy team to achieve the online sales revenues and targets
• Identifies both service and operations opportunities and offers recommended solutions
• Monitors results and usage of quality data for compiling and tracking performances at team and individuals levels
• Works with agencies to set up end to end Campaign setup, Keyword Research, Competition Analysis, Ad Content Creation, Keywords Optimization
• Implements and manages OTA’s and online campaigns including daily management of the platforms
• Manage SiteMinder Channel Manager, NextGuest and Opera guest communication tools
• Digital Marketing Performance Reports
• Updating weekly Digital Performance Marketing Report for all the Digital rooms campaigns.
• Creates a Monthly Reporting and Analytics PPT to analyze traffic data and effectively leverage them to drive digital program effectiveness.

Qualifications

Experience

• At least 7-10 years of related experience and 3 years of hands-on management experience in online business and operation
• Extensive experience in related online channels distribution environment for example: Hubspot, Hootsuite, MailChimp, SEMRush, Facebook Ads Manager, Facebook Events Manager, Google
• Trends, Google Keyword Planner, SimilarWeb, Facebook Audience Insights, Google Ads Manager, Social Bakers, Fanpage Karma, Vaizle, Google Data Studio, Google Analytics, Facebook
• Analytics, Seoptimer, Minter, Sprout Social
• Preferred good knowledge of the most popular online distribution channel, latest relevant technology, mobile trend, online media, and “Social Media” with an established network and working relationship

Education

• Candidates must hold a degree from a major, accredited institution in the fields of digital marketing, communications, business administration

Skills / Competencies

• Direct to consumer e-commerce experience is highly preferred
• Understands and has knowledge in SEO and SEM
• Expertise in conversion optimization
• Multi-tasker with the ability to juggle many projects
• Team player able to work with all levels within the organization
• Strong analytical and project management skills
• Strong computer literacy, including Word, Excel, and PowerPoint
• Ability to partner with multiple cross-functional teams
• Flexibility and resourceful to respond to a fast-paced work environment with shifting deadlines
• Personal Competencies
• Strong interpersonal, leadership, and communications skills and an aptitude for very high pressure on the spot decisions
• Ability to keep up with a fast-paced and growing business
• Strong attention to detail and the ability to work accurately under pressure