Digital Marketing Specialist

Full time @Leptos Group in Marketing Email Job
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Job Detail

  • Remote Job No
  • Experience 8 Years +
  • Academic Level Bachelor

Job Description

Leptos Group, is seeking to recruit in Paphos, an experienced Digital Marketing Specialist.


Main Responsibilities

  • Lead and manage digital marketing and social media platforms
  • Implementation and execution of effective digital media campaigns that will grasp customer attention and generate quality sales leads
  • Work closely with Marketing, Product, Sales and Content teams to produce growth strategies and relevant creatives specific to each product
  • Create Landing Pages for each campaign/s
  • Manage end-to-end Google Ads, Facebook and LinkedIn Ads, including budget, implementation, assessment and reporting
  • Oversee existing campaigns and make recommendations/suggestions on how to optimise these (i.e. expanding or shifting focus of the campaign/s)
  • Ensure alignment across content and messaging for ads, keywords and landing pages
  • Provide weekly/monthly reports on campaign performance and ROI, specifically around leads quality
  • Work with the company’s CRM system and sales team to build reports on the marketing funnel performance
  • Stay constantly up-to-date with digital marketing trends


Qualifications and Experience

  • Degree in Digital Marketing or related field
  • At least 8 years’ experience in planning and executing Digital Marketing campaigns and strategies
  • Excellent experience with Google Ads: Google Search and Google Display (GDN & YouTube), Facebook and LinkedIn Ads
  • Experience in working with external agencies and internal stakeholders on digital media plans
  • Sound knowledge of email marketing software (Mailchimp, GetResponse), online banner creating tools (Bannersnack), email newsletter designing tools (MailStyler).


Key Competencies

  • Strong verbal and written communication skills (English and Greek)
  • Ability to multitask and perform under tight deadlines
  • Strong analytical skills with close attention to detail
  • Team player
  • Self-driven and ability to run digital marketing initiatives independently


Salary and benefits

  • A highly attractive package is offered according to qualifications and experience

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