Digital Advertising Specialist

Full time @Blockco Ltd in Marketing
  • Apply Before : 31/07/2022
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Job Detail

  • Job ID 7994
  • Remote Job Yes

Job Description

Join us as a Digital Marketing Associate and be responsible for supporting the delivery of strategic and tactical initiatives to market across block.co’s digital channels. Reporting to the Head of Performance Marketing, you’ll develop Ads campaigns, using different tools to create high-quality Ad copy and creatives for our clients. Your deep, working knowledge of Ad platforms, set up and ongoing management experience coupled with best practices will see you drive results across the business. This role will play an essential part in the broader marketing initiatives that will contribute to the success of the business.

Your main goal would revolve around working with the Head of Marketing and channel marketing teams to grow our audience base and increase the number of leads to the sales team of our blockchain Saas platform services and aid in planning, building, and executing the campaigns. Roles and Responsibilities include:

Creation, execution, and maintenance of digital campaigns across our advertising platforms (including campaign build, budget management, and asset optimization)
Carry out segmentation of CRM databases to implement remarketing strategies
Strong focus on measurement of campaigns to identify trends and insights
Reporting on digital campaign performance and assessing against goals (ROI and KPI’s) to develop strategic decisions and optimization recommendations
Deliver regular updates to the wider marketing team including campaign and media industry insights
Testing and learning with audiences to improve CX ( Customer Experience ) and CRO (Conversion Rate Optimization)

 

Skills needed:

  • 2-3yrs Advertising on Facebook, Linkedin, Twitter, Google
  • Is both Google and Facebook certified (Twitter and Li certificates are a plus)
  • Has used discord before
  • Ability to develop Advertising and growth strategies for each social media channel
  • Knowledgeable in the NFT and blockchain space / or willing to learn about the space
  • Fast learner
  • Ability to micromanage themselves
  • Well organized and self-accountable
  • Proficient in the English language
  • Proficient in creating Ad copy

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